Ayr United are to be backed by online gaming firm Bodog and their colourful owner Calvin Ayre for a second successive season.
The original deal was launched with a fair amount of razzmatazz last summer to celebrate what the 51 year old called his ancestral home and Ayre is looking to generate the same level of excitement again.
Ayre told the club’s website, “I have always wanted to make sure my life was adrenalin-packed and this year has been no exception. I am glad that Super Ayr United operate with a similar philosophy and as a result I’ll be backing them to go straight back up again next season.”
He added: “I had a blast on my visit last year and got stuck into the gin pretty hard as well as taking a day at the racetrack to have a bet or two before heading to Somerset Park. This summer’s press conference will be another good show as we unveil the new strip and no doubt a few girls as well.”
The club’s commercial director Hugh Cameron said, “It is great that Calvin and the Bodog brand will be coming back for more on the Ayr United roller-coaster and with a new manager in place I hope we can go back up to Division One next season.”
“Bodog’s ability to promote the club on a global level saw us attract record shirt sales last season including our first shipments to Asia which is just what this club needs and I have no doubt it will be similar next season. In the meantime I look forward to the madness that is the Bodog kit launch later in the summer.”
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