The SPFL is partnering with popular football content creators Sam North and Sam Wardrop during the Premiership winter break to shine the light on the unique and unpredictable drama and storylines across the cinch Championship, League 1 and League 2.
FootyAdventures YouTuber Sam North will be spotlighting the matchday experiences with vlogs from across all three divisions in January as he moves closer to completing his travels across all 42 clubs in the SPFL pyramid.
Former Dundee United, Airdrieonians and Dumbarton player turned creator Sam Wardrop will also be going behind the scenes at a club in each division, getting unprecedented access to training and sharing his experiences with former team-mates and clubs as he embarks on his own Return to Pro journey.
Glasgow-based graphic designer Jemma McQuillan, whose work has been showcased by the NBA, French Football Federation and high-flying Premier League clubs Tottenham Hotspur and Aston Villa, will bring the campaign to life through a series of striking visuals.
No Rest for the Wicked is designed to shine a light on the relentless action and excitement on the field in the cinch Championship, League 1 and League 2.
The campaign is designed to appeal to younger football fans, encourage fans of Premiership clubs in the midst of a winter break to support a team local to them in the other three divisions, and reinforce the breadth and depth of fandom in Scotland’s professional leagues.
Calum Beattie, SPFL chief operating officer, said: “We wanted to do something a bit different this year to show off all the great stories across the cinch Championship, League 1 and League 2.
“Sam North has a great relationship with so many of our member clubs, and given how popular his videos are with supporters, we were keen to work with him to showcase some of our clubs and matches across those divisions.
“Sam Wardrop’s content is also extremely popular right now, and we thought it would be great for Sam to go behind the scenes at some of our clubs this January.
“Football certainly doesn’t stop in Scotland during the cinch Premiership break – there are so many big games across our divisions in the coming weeks.
“We’d encourage supporters of all our cinch Premiership clubs to consider attending a game across these divisions this month.”
Sam North said: “I love covering games at all levels of the SPFL and I’m really looking forward to filming on matchdays at three different clubs for the first time.
“I hope it’s clear from my videos how much I love Scottish football, so it’s great to work with the SPFL on this project.”
Sam Wardrop added: “I spent my whole professional career playing in the SPFL, so I know how good the standard is in Scotland.
“It will be good to go behind the scenes of some of our clubs and speak to some of the players and staff about life at their team.”
The pair will begin visiting clubs in the coming days and their footage will be shared on SPFL channels.
Sam North has already covered a game from 37 of the 42 current SPFL grounds and plans to visit three clubs for the first time during this month.
He will first attend Cove Rangers v Kelty Hearts in cinch League 1 on Saturday 6 January on his maiden visit to Balmoral Stadium, followed by his first match trip to the Caledonian Stadium for Inverness Caledonian Thistle v Dundee United in the cinch Championship at 7.45pm on Friday 12 January.
His last trip will be to East Fife v Clyde on Saturday 13 January at Bayview Stadium in cinch League 2, with Montrose’s Links Park and Peterhead’s Balmoor Stadium the only two grounds he’s still to cover a game from.
Sam Wardrop, who last played professional football over two years ago, is currently filming his Return to Pro series on his social media sites including TikTok and Instagram, which follows his attempts to return to being a pro-footballer within a year and has proven to be a hit with football fans.
The cinch SPFL’s Scottish Football Round-Up will continue to be available to watch on the SPFL’s official YouTube channel during the break.
The cinch Premiership shut down for three weeks yesterday and returns to action on Tuesday 23 January when Heart of Midlothian host Dundee at 7.45pm.
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